Get a Google Account with a good quality is important to reduce the minimum bid price of keywords in their Google AdWords campaigns. The quality varies between 1 and 10, where 10 is best. I think it is absolutely necessary to obtain a quality score of 9 or 10 for all keywords, but should aspire to a quality score of at least 7 or 8 more of your keywords. How does Google actually calculate the Quality Score for keywords? Well there are many different factors that determine the quality and only Google knows the rules. However, the following suggestions and guidelines should allow for a high level of sufficient quality – somewhere around 8 or 9 – for most of the keywords: * Add a privacy policy on your website * Add a little ' valuable content for your site – 5-10 short articles that contain 300-500 words should be sufficient. * Creation of a return to your site: for example, submit your articles (or at least some of them) to various article directories. * Add a Contact "page to your site. * Add "About" page on your site. * Add a "Resources" page on your site with useful links to relevant sites. Consider the sites with high Google Page Rank as well. Y. org edu sites. * Add a sitemap for your site. * Make sure that the site is clean, looks professional and contains no "under construction" – or similar pages. * Make sure that the ads are relevant. A good practice is to use the keyword that are offered on the title of your ad. * Check that the landing page is relevant. Do not try to sell guitar lessons in your landing page when your ad is about a simple way to learn piano. You could also create a specific page of each of the destination ad groups – although this is not always necessary. Well, all this sounds like a working group, but otherwise is not true that a lot. You see, most of these pages contain a lot of content, some of these pages can be generated automatically (for example, the site map), "Resources" page is a list of some links. . . Moreover, some of these pages can be easily reused (with some minor modifications) to other Web sites and other AdWords campaigns. And following the steps above to ensure not only a reduction in minimum bid prices for keywords, but also significantly increase sales conversion. How and why? Let's take a quick look at the entire process: * someone looking for a solution to a problem specific to Google * This person has your ad on the page of search results of Google and why you use the keyword I was looking at the title of your ad, clicked on it. * You come to your landing page that offers what is promised in advertisements and the information even more mouth watering. * Your site is neat, clean and professional look. There is a privacy policy, a form of contact, a site map. . . * Now that you've just made a big step towards winning the trust of your visitors and increase significantly the chances that it will sign for your newsletter, buy the product. . . As you can see, the score on the quality of Google, is not something that was introduced by Google to harass or make life more difficult than it should be. It 'just a means to improve the quality and can also be seen as an indicator that tells you if the campaign and the website is sophisticated enough to be profitable and generate positive ROI. So please, do yourself a favor, spend a few hours of your time, follow the tips above and I promise you will not regret it.
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